Do you also have a screen filled with 167 messages from different WhatsApp groups when checking your phone at lunch? Together with Facebook, email and Twitter, WhatsApp is one of the most used communication tools today among the digital generation. Screen shots and images photos are flying back and forth in the sphere of WhatsApp, making it the most used app for communication right now.
Publishers should really think ahead an implement WhatsApp as a sharing option in their online content. According to this article on Digiday, the message application is the most used app for communication right now, with over 500 million users who send 50 billion messages every day. That's a huge number, compared with Twitter's 255 montly users.
The music app Shazaam and online publisher Buzzfeed have tried out WhatsApp as an option for sharing, and are already noticing more shares on Whatsapp than on Twitter.
So why haven't more publishers implemented the app as a sharing option already? The reason is mostly that they are not seeing the numbers. But WahtsApp need to increase its user-friendly platform even more, and start to integrate third-party apps so publishers can integrate it more easily. As for now, publishers find it difficult to implement the platform because of that.
The dark traffic is also a problem, hence the difficulty of knowing when someone actually comes to a site via a linked shared on WhatsApp.
Let's hope that WhatsApp's potential will satisfy both publishers' and users needs in the future. This means that publishers need to see the platform as tool for distribution, and users to share things via Whatsapp. It's just a matter of time until the number one messega app will hit the publisher's network.