Image source: videohive.net
Interlude is a completely new kind of interactive video player. The video player uses a newly invented technology that allows the viewer to participate and be active while watching the video. The interactive video solution works as a platform for smart content. The video player lets you integrate content seamlessly, while it is increasing user engagement and measuring it at the same time.
Interlude welcomes you to its homepage with the words “Welcome to a new world of storytelling”, which is a spot on definiton of the new interactive solution. The video itself becomes a story, where the viewer gets to have an impact on what is coming next.
It is only a matter of time before video takes over the world of smart content and social media. People are in a constant hurry today, and the art of showing instead of telling is fillling the need for instant and fast solutions. Online video now accounts for 50 percent of all mobile traffic, and will certainly only grow in the future.
If you want to read more about Interlude and watch Pepsi use interactive video in their new ad, read more here.