Vietnamese electric vehicles (EV) maker VinFast has officially announced a strategic partnership with the Arabian Automobile Association (AAA), a leading provider of vehicle support services in the Middle East, to improve its aftersales service in the region.

VinFast said in a statement on Thursday that the partnership aims to launch comprehensive roadside assistance for the firm’s customers across six countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

This collaboration marks a significant milestone in VinFast’s ongoing efforts to enhance customer experience and aftersales service quality in the region.

Under the agreement, AAA will deliver a full suite of professional roadside assistance services, including emergency towing, transport to charging stations for depleted batteries, 12V battery jump-starts, flat tire replacement, and vehicle lockout support.

VinFast Middle East will support AAA by providing customer data, technical training, and establishing dedicated hotlines in each country to ensure seamless and timely service delivery.

“This partnership with the Arabian Automobile Association represents a strategic step forward in VinFast’s journey to expand and elevate service quality in the Middle East,” said Do Hoai Linh, CEO of VinFast Middle East.

“It reflects our unwavering commitment to a customer-centric philosophy, where every touchpoint — from product to aftersales — is designed to deliver value, convenience, and peace of mind,

“By offering fast, reliable, and professional roadside assistance, we aim to strengthen customer trust and ensure that VinFast owners feel supported on every journey,” she added.

Paul T Joseph, Managing Director at the AAA, commented that the association is dedicated to delivering world-class service that enhances safety and satisfaction for VinFast customers throughout the Gulf region.

“We believe this partnership will set a new benchmark for EV service standards in the Middle East,” he added.

In the region, VinFast has signed exclusive distribution agreements with three leading automotive partners: Al Tayer Motors (UAE), Al Mana Holdings (Qatar), and Bahwan Automobiles & Trading (Oman).

Through strategic collaborations with top-tier local players, VinFast said the firm is actively contributing to the green mobility transformation in the Middle East.

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