AnyMind Group, a business process as a service (BPaaS) company for marketing, e-commerce and digital transformation, has on Monday announced the completion of its full acquisition of AnyReach, a Japan-based e-gifting company, through its wholly-owned subsidiary, AnyMind Japan Inc.

AnyReach will continue to operate under its existing name, AnyMind said in a statement.

This marks AnyMind Group’s 10th acquisition and the fifth merger and acquisition (M&A) of a Japan-based company.

Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its business foundation through acquisitions.

The flagship offering from AnyReach is AnyGift, an e-gifting platform that allows online merchants to integrate e-gifting functionality into their checkout carts.

End users can choose to send physical products or redeemable gifts, without a need to know the recipient’s address.

AnyGift is already being used by over 700 companies in Japan.

With Japan’s e-commerce market projected to grow to approximately $257 billion by 2027, the e-gifting sector is expected to experience continued expansion.

The integration of AnyReach into AnyMind Group will accelerate business growth in the e-commerce and e-gifting sector.

This will be leveraging on their synergies including enhancing e-commerce and e-gifting capabilities: combining AnyGift with AnyMind’s e-commerce management platform, AnyX, and influencer marketing platform, AnyTag, to create added value for corporate e-commerce strategies and drive further market expansion.

They will also be accelerating global expansion by leveraging AnyMind’s extensive presence in Southeast Asia to promote the international expansion of e-gifting solutions.

They will also be strengthening management structure with Kosuke Nakajima, Chief Executive Officer of AnyReach, will join AnyMind’s leadership team in Japan to drive a unified growth strategy.

“We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, AnyGift has been adopted by over 700 companies, solidifying its position in Japan,

“By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry,” said Konosuke Nakajima, Chief Executive Officer and Founder of AnyReach.

Kosuke Sogo, Chief Executive Officer and Co-founder of AnyMind Group, said with this acquisition, its 10th
M&A deal and fifth in Japan, the firm is accelerating our expansion in the e-commerce space.

“By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide,” he said.

Founded in 2016, AnyMind provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and artificial intelligence AI utilization, publisher monetization and creator monetization.

The firm has over 1,900 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.

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