Yuno, a global payment platform, announced Thursday an important expansions within Asia Pacific (APAC) including the opening of regional headquarters in Singapore and new operations in China.

Yuno said in a statement that its dual-office setup strengthens its mission to simplify global payments and empower merchants to scale across borders with confidence.
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The announcement follows Yuno’s entry into the Middle East and United Kingdom earlier this year, when the company launched its regional headquarters in Qatar and European headquarters in London to better serve the Middle East and North Africa (MENA) and European Union (EU) region’s fast-evolving payment needs.

With its new operations in China, Yuno said the firm is enabling Chinese merchants to participate in the global digital economy by offering a single application programming interface (API) integration that connects to more than 1,000 payment methods and over 450 providers across 195 countries.

This includes built-in compliance (PCI DSS, GDPR and local data privacy), smart routing to increase approval rates and reduce costs, and real-time payment insights that drive better decisions.

“China is one of the world’s most advanced digital economies, and its merchants are increasingly going global,

“We’re proud to partner with Chinese brands to remove the friction in cross-border payments and help them scale confidently on the world stage,” said SheueChee Beh, Senior Vice President and General Manager of Yuno in APAC.
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Yuno’s regional headquarters being placed in Singapore also marks a strategic move to anchor the company’s presence in APAC – one of the world’s fastest-growing digital commerce regions.

With strong internet penetration, a tech-savvy population, and regional leadership in compliant digital infrastructure, Yuno opined that Singapore is home to a significant number of fintech firms that consistently attract the highest funding in the region.

It sees the firm will benefit from having its regional headquarters in Singapore due to Singapore’s position as a leading fintech hub in Asia, supported by strong regulatory frameworks, innovation programs, and global connectivity.

Besides, this allow the company’s ability to strengthen alignment with regulatory frameworks and contribute to the growth of the payments ecosystem as a member of the Singapore FinTech Association (SFA) and Emerging Payment Association Asia (EPAA) and close work with local industry bodies.

Global and regional Yuno customers, including NetEase Games and other pilot merchants, have also established their payment infrastructure in Singapore.

Setting up Yuno’s APAC hub in Singapore also allows the company to better support these customers and accelerate new product rollouts.

Singapore’s vibrant fintech ecosystem also provides Yuno with access to strategic partners, banks, and payment providers.

This enables deeper collaboration and innovation to meet the evolving needs of businesses across the region.

Through active participation in industry discussions and fintech events, Yuno said it is committed to helping shape the future of payments in APAC, while leveraging Singapore as a hub for talent, marketing, and connections.
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Yuno also introduced a brand new artificial intelligence (AI)-powered solution – NOVA – to further support merchants in APAC and across the world.

NOVA turns card declines, abandoned checkouts, and missed payments into AI-powered customer conversations via phone and WhatsApp that recover revenue and surface additional data signals from customers in the process.

The engagements with customers are built to delight them by utilizing intelligent decisioning to choose the optimal outreach method, generating the right script, localizing the conversation across over 70 languages, and adapting dynamically based on the customer’s responses and preferences, said the statement.

Pilots of NOVA began in the second quarter of 2025 with a select group of global merchants across retail, digital services, and delivery platforms.

In early testing, NOVA helped recover up to 75 percent of failed payments on calls that were answered, and showed meaningful lift across WhatsApp messaging as well.

Rappi, the Latin American delivery giant, was one of the first to adopt the solution—and within just a few months, it saw an 8 percent lift in recovery rates.

“Our goal is to become the go-to partner for businesses navigating global payments. Whether it’s a fast-scaling brand in China or an innovative startup in Asia, Yuno offers the infrastructure and intelligence to power their next stage of growth,” said Juan Pablo Ortega, Co-founder and Chief Executive Officer, Yuno.

“Coupled with the launch of NOVA, Yuno is driving the charge towards agentic commerce, proactively solving merchant issues, all without manual intervention,

“We look forward to our continued expansion in the region and helping businesses scale globally with confidence and efficiency,” he added.

Yuno also said it continues to expand its footprint in high-growth regions through localized solutions and on-the-ground expertise.

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