Lazada, Southeast Asia’s leading online shopping platform, has teamed up with South Korea’s shopping site Gmarket, to bring 20 million authentic Korean products for Southeast Asian shoppers on its platform.

Lazada said in a statement on Monday that Shoppers across Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now enjoy direct access to a wide selection of Korean favourites, such as Sulwahsoo, d’Alba, Mediheal, COSRX, Skinfood, Laneige and many more.

Beyond beauty and skincare products, shoppers can also access a myriad of K-lifestyle goods, from everyday essentials, health, groceries and even mother and baby products.

With products sold directly from verified Korean sellers, shoppers can browse and cart out with confidence on Lazada. Every purchase is endorsed by Lazada’s 100% product authenticity assurance, with peace-of-mind for seamless delivery, and reliable after-sales support.

“Korean brands are hugely popular in Southeast Asia, and we’re thrilled to bring them directly to our shoppers,

“This partnership with Gmarket reinforces Lazada’s promise as the go-to destination for authentic, high-quality products from trusted brands,” said Lazada spokesperson.

“Beyond expanding assortment, we are also shaping a new era of online shopping, one where consumers can shop with confidence, discover global brands seamlessly, and enjoy a more engaging, personalized experience powered by artificial intelligence (AI),” he added.

Beyond Korean products, Lazada said it continues to strengthen its assortment through LazMall, Southeast Asia’s biggest virtual mall connecting shoppers to over 32,000 leading international and local brands.

From everyday essentials to premium lifestyle labels, Lazada said it has become the go-to platform for authentic, high-quality products across the region.

#Ecommerce #KoreanBrands #OnlineShopping #Lazada #Gmarket