Malaysia’s premier parenting platform Nuren Group Limited has announced the engagement of ZICO Evolve Capital Sdn Bhd as its financial advisor for initial public offering (IPO) structuring and readiness in connection with the proposed listing on the Nasdaq Stock Exchange in the United States.

Nuren said in a statement on Monday that The proposed listing marks a significant milestone in its next phase of growth as the firm together with its subsidiaries seek to broaden their capital markets footprint and tap into the deep liquidity and global investor base of the U.S. markets.

“This is more than just a listing – it’s a positive step forward in our mission to build Southeast Asia’s most trusted ecosystem for women, from marriage to motherhood,

“Partnering with ZICO Evolve Capital gives us the right strategic counsel to navigate the complexities of a U.S. listing while remaining true to our purpose and community roots,” said Petrina Goh, Group Chief Executive Officer of Nuren Group.

As a female-focused digital platform with market-leading brands such as Motherhood.com.my, Ibuencer.com and Kelabmama.com, Nuren said the firm is well-positioned to capture regional and global investor interest – particularly within sectors aligned with digital media, e-commerce, parenting, and women’s health.

Nuren Group also recently launched the Motherhood Parenting SuperApp, designed to support over 5 million mothers and parents in tracking pregnancies, accessing healthcare resources, engaging with expert-led content, and shopping for family essentials, all within a single, integrated platform.

ZICO Evolve Capital, together with its holding company, ZICO Holdings Inc. and its strategic partner, Evolve Capital Advisory Pte Ltd, bring deep experience in cross-border capital market advisory, with a proven track record of supporting Southeast Asian companies in broadening their investor base.

Their engagement as advisor will include overall capital markets strategy, listing readiness, liaison with and coordination of professionals, and assistance with capital structure.

ZICO is a leading ASEAN-based multidisciplinary professional services provider, and was listed on the Catalist Board of the Singapore Exchange Securities Trading Limited in 2014.

The firm is widely regarded as the Go-To Professional Services Provider offering ‘cradle-to-grave’ business life cycle solutions in the ASEAN region.

Backed by over seven decades of combined leadership experience, ZICO operates in Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, and the Philippines, with a core focus on advisory and transactional services.

“Nuren Group represents the kind of purposeful, high-growth company that resonates with global investors – especially on Nasdaq. We are excited to work closely with the team to help unlock greater access to capital, global branding opportunities, and a long-term road map for international expansion.” said Chew Seng Kok, Executive Director of ZICO Evolve Capital and ZICO.

According to the statement, the proposed Nasdaq listing of Nuren is more than a financial milestone – it is a strategic leap toward Nuren Group’s vision of becoming a globally recognized leader in the digital women’s ecosystem.

By entering the world’s most dynamic capital market, Nuren Group gains access to deeper institutional capital, stronger liquidity, and the valuation potential typically reserved for high-growth, purpose-driven companies.

A U.S. listing amplifies our global visibility, strengthens brand trust, and positions us for meaningful engagement with international investors, analysts, and partners.

It also paves the way for USD-denominated fundraising and cross-border acquisitions, accelerating our ability to scale impact and innovation across new markets.

This move represents not just where we are going, but who we aspire to become on the world stage, said the statement.

Nuren Group is currently listed on the National Stock Exchange of Australia (NSX).

At this juncture, the firm is assessing the appropriate listing structure, which may involve either a dual listing on both the NSX and Nasdaq or a delisting from the NSX, subject to the relevant regulatory approvals.

A final decision will be made once approval for listing on Nasdaq is obtained from the U.S. Securities and Exchange Commission, and all material considerations have been evaluated.

Established in 2013 by entrepreneur Petrina Goh, Nuren Group aims to empower women in the realms of parenting, education, and maternity wellness.

The firm’s portfolio encompasses leading platforms such as Motherhood.com.my, Motherhood Parenting SuperApp, Kelabmama.com, Ibuencer.com, and Wedding.com.my.

These platforms deliver solutions and services across media, e-commerce, parenting, and maternity sectors, serving a broad spectrum of clients and partners.

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