Seedflex Technologies, a Singapore-based fintech platform co-founded by two former Grab executives, has raised a $3.2 million seed extension round co-led by Z Venture Capital (ZVC) and Iterative.

Seedflex said in a statement on Wednesday that the funding also saw participation from existing investor 500 Global and strategic angel investors.

According to the firm, the funding allowed them to help underserved businesses in emerging Asia and improve access to credit for cashless commerce.

This strategic raise will also allow Seedflex to scale its business and operations across new Southeast Asian markets later this year, with plans to launch in Indonesia already underway.

The country is currently the world’s fourth-most populous nation with more than 285 million people at the latest count in 2025, offering vast growth potential in one
of the fastest growing regions in the world.

“In these turbulent and uncertain economic times, access to flexible credit is vital for the survival and growth of micro, small and medium enterprises (MSMEs),

“These businesses form the backbone of all economies, and yet in emerging Asia many continue to face huge challenges in securing the financial resources they need,” said Ritwik Ghosh, Co-Founder of Seedflex.

“Now more than ever, we want to bridge this gap to ensure entrepreneurs of all backgrounds have the same opportunities to access capital and contribute to our region’s prosperity and we’re excited about working together with even more ecosystem partners and investors to help us achieve our vision,” he added.

Seedflex launched in Malaysia last year to provide merchants with seamless access to
its proprietary “Pay-As-You-Sell Advance”TM (PAYS Advance), a dynamic credit solution
that automatically adjusts loans and paybacks based on sales revenue realization.

The company is now offering an embedded credit application programming interface (API)
for their distribution partners to integrate directly on their own platforms.

Seedflex’s Malaysia operation is on track to break even by the middle of this year, with 35 percent month-on-month average revenue growth since launching in June 2024.

More than 5,000 merchants in Malaysia have received PAYS Advance offers, and Seedflex is targeting to expand to 50,000 merchants by the end of 2025.

The company partners with more than 10 merchant ecosystems in Malaysia including Curlec, senangPay, EasyEat, CHIP and ipay88 to bring PAYS Advance to their network of around 80,000 MSMEs across the country.

“We’d been searching for bold, scalable solutions to bridge the SME credit gap—one of the toughest challenges in Southeast Asia,

“Seedflex’s pay-as-you-sell model immediately stood out. It’s not just a clever embedded finance approach—it directly addresses the core pain points in SME
lending,” said Janice Sa, Principal at ZVC, who led the investment.

“What impressed us most was how its daily collections mechanism meaningfully lowers the cost of capital, allowing better rates for merchants. That’s a game changer. Ultimately, it was the team that sealed the deal,

“Seedflex Co-Founders Ritwik and Sauvik bring deep domain expertise, strong execution, and unwavering conviction—everything needed to scale this model across the region,” she added.

Brian Ma, General Partner of Iterative said the team has been in the trenches, building embedded finance at scale at Grab.

“They know this problem inside out. By tapping into real-time cash flow data and distributing through platforms that merchants already use, they’re cracking the code on flexible, responsible credit for underserved businesses in Southeast Asia,

“We think embedded lending is a wedge into something much bigger, and Seedflex is the team to build it,” he added.

#EmbeddedFinance #SMECredit #FintechInnovation #PayAsYouSell #SoutheastAsia