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2025-06-15 05:31:49 -

AirAsia Media partners Xoomplay to power in-car advertising on AirAsia ride
AirAsia Media, the travel media division of Capital A, announced Friday a strategic partnership with Xoomplay Technologies, an advertising solutions provider, to roll out in-car tablets on AirAsia Ride vehicles, offering brands a powerful advertising solution to reach audiences while enhancing ride experiences for passengers. “At AirAsia Media, we are always exploring new ways to connect...

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Ifvex

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2025-09-02 13:42:40 -

From concept to campaign: How Generative AI is disrupting advertising workflows
The advertising world has long thrived on creativity, human intuition, and storytelling. But a powerful new co-pilot is rapidly changing the game: Generative AI. From ideation to asset creation and multi-platform campaign delivery, AI is streamlining workflows, accelerating time to market, and unlocking entirely new ways of engaging consumers. As agencies and brands adapt, generative AI is no...

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Ifvex

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2025-03-16 03:56:43 -

Catcha Digital acquires 60 percent stake in Framemotion Studio for $8.4M
Malaysia-based digital media firm Catcha Digital Berhad has proposed to acquire 60 percent stake in digital media advertising solutions provider Framemotion Studio Sdn Bhd for MYR 37.32 million ($8.4 million). Catcha Digital said in a statement on Friday that its wholly-owned subsidiary iMedia Asia Sdn Bhd (iMedia) has entered into a conditional share sale agreement to acquire a majority...

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